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Lost Members This Year? Here Are 3 Fixes for Associations

ISAE

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. Gamification refers to applying elements of gameplay (e.g., Embrace technology.

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What is Healthcare Analytics? A Mini Guide + Examples

NXUnite

Additionally, big data analytics solves the problem of healthcare’s formidable data volume problem, as it’s estimated that the average hospital produces roughly 50 petabytes of data every year—more than twice the amount of data housed in the Library of Congress. A Mini Guide + Examples appeared first on NXUnite by Nexus Marketing.

Examples 130
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The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258
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Association Brain Food: 1.12.24

Reid All About it

Read this post by Peter Houstle of Mariner Management about The Power of “A”—this time, “A” refers to Association People. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. More info/register (ASAE Marketing Professionals Community).

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SaaS Customer Onboarding: A 3-Step Guide for Streamlined Success

Higher Logic

Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Once you know the customer’s journey, you can then clearly communicate that to the customer. Step 1: Map the Customer Journey. They’ll know what to expect.

Software 159
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How to Create a Really Good LMS RFP

WBT Systems

Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. If you’re an ASAE member, you can get a sense of LMS elements from the LMS RFPs in ASAE’s Models & Samples library. How are you positioned in your market? References.

LMS 155
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Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

Technology has shifted everything from the way we collect membership dues to the channels we use to communicate with prospects. According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant.